Pabst Blue Ribbon

Scenario:
In 2008 Pabst Blue Ribbon ran a mural campaign made up of artwork submitted by fans of the brand. After a successful run in established markets, for 2009 Pabst Blue Ribbon wanted to branch out and break into new markets that did not have established media space for non-traditional outdoor advertising.They did not want to just book a couple billboards and call it a day, so they called Colossal Media to see if we could help.

Solution:
Colossal possesses the unique set of capabilities required to accomplish this project. The custom acquisitions team hit the road for the next several months, going from city to city, dealing directly with landlords and securing inventory that was ideal for Pabst Blue Ribbon. We worked side by side with the creative agency, making sure we got them exactly what they needed in each market. By spending time in each market, we were able to get a feel for where PBR should have a presence and create the biggest impact.

This process also included market rides with the agency and client in each market. All the media space acquired was fully permitted; this was not a guerilla-marketing project, Colossal Media worked with local expediters and city governments to secure permits for each location. After all was said and done, Colossal established 7 new markets for PBR.

Result:
A massive coast-to-coast multi-city campaign! With hand painted ads now running in more then 10 cities on walls acquired and paintedby Colossal Media, it is safe to say that the project was a huge success.